Monday, October 8, 2007

The Culture of Food vs. Exercise

In Western cultures at least, and probably in many others as well, there is a strange relationship between humans and their food. Specifically, the consumption of nutrients and calories, born out of survival instinct, has become an art. People make their careers not out of just turning raw materials into food, but doing it in the most tasty, artsy way they can. We have a culture of food-- first dates are always a meal or at least coffee, holidays are celebrated with feasts, people bemoan the loss of the "family dinner." We love to eat. We are even, one might argue, obsessed with eating. Keep in mind I am making gross generalizations and there are many people to whom this doesn't apply.

In primitive times, it made sense to celebrate food. Food was a sign of status, of privilege, because you had it. Now, the vast majority of people (in the Western, developed world) has basic food supplies. But instead of simply not celebrating with food, we celebrate with fancy food, tasty food, expensive food. We upped the requirements of "feast food." But we still love to eat, and thus, the rampant obesity in both this country, Canada and the UK and, to a lesser extent, mainland Europe.

At the same time, exercise is a chore. Again, generalizations, focusing on the average schlub and not the super athletes. We try to figure out times to cram in a walk or a trip to the gym. We avoid it if we don't feel like it, or if it's a holiday. If we excercise, it is because our doctors told us to, we want to feel better about ourselves, or we want to look better for the opposite sex (or the same sex, as the case may be). We tend not to do it because we want to. It's not pleasurable the way eating is. Is there "comfort exercise"? Do people ever say to you, "I can't stop exercising, I only do it because I'm stressed out?"

And yet, we need exercise as much as we need food, and in this culture, one is vastly more preferable and thus more available. The roles really should be reversed-- eating should become a maintenance operation, and exercise should be fun "family time." That's not going to happen though.

What could happen is that instead of the concept of a gym membership, where you pay a huge sum and then invariably stop going, they should have a gym that's more like a restaurant. You can go in and pay a little fee for the use of the machines for a workout of a given length of time. Include pay showers and rentable lockers, and put them everywhere, with nice long hours instead of the whole "closed at seven" crap. So I can stop by while running my errands, if I have the time, and pay $5 to work out for half an hour on the Stairmaster. No commitments, I don't get guilty if I don't come in, and if you could make them like Starbucks, put them everywhere, people might be more inclined. Especially if it was inexpensive. Maybe offer incentives, or have a "social room" and a "non-social room," so that those who wish to shoot the breeze can do so and those who wish to just work out quickly can also do so. And make the air very, very dry, but offer free camel packs (see picture) with a small charge for the mouth thing so you have a new one, so you can drink water as you work out. That will cause sweat to evaporate quickly and make people more comfortable.

Make it as convenient to exercise as it is to eat, and people may want to do the former a little more often. Then again, gyms pretty much LIVE off the guilt factor-- my concept might not work economically. They would have to open the first one in the upper-middle-class residential area of a big city, since city types are more likely to want to go to a gym.

10 comments:

Anonymous said...

reg genie -
registry easy -
registry genius -
registry smart -
registry winner -
registry winner download -
retrievea lover -
reverse mobile -
richard mackenzie direct -
rocket italian -
save my marriage today -
secrets book -
seo elite -
spyware cease -
spyware remover -
spy zooka -
stock assault -
talking to toddlers -
the action machine -
thebadbreathreport -
the bad breath report -
thedietsolutionprogram -
the diet solution program -
the rich jerk -
tonsil stones remedies -
top secret fat loss secret -
turbo cash generator -
turbulence training -
twitter online system -
uncle sams money -
underground hypnosis -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -

Anonymous said...

water 4 gas -
wedding speech 4u -
wp goldmine -
wrap candy -
xsite pro -
zygor guides -
37 days to clean credit -
advanced defrag -
adware alert -
adware bot -
affiliate prophet -
affiliate video brander -
anti spyware -
art of approaching -
atomic blogging -
auction classified cash -
automated cash formula -
bbq book -
bloggers pay check -
blogging in action -
body building revealed -
burnthefat -
burn the fat -
carb rotation diet -
cheat your way thin -
chopper tattoo -
cleanup the profits -
cold sore freedom in 3 days -
commission blueprint -
conversationalhypnosis -
conversational hypnosis -
cure for bruxism -
declutter fast -
driver checker -

Anonymous said...

earth4energy -
earth 4 energy -
easy member pro -
easy tv soft -
eatstopeat -
eat stop eat -
fap turbo -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
final sync -
final uninstaller -
fitness model program -
fit yummy yummy -
flatten your abs -
forex ambush -
governmentregistry -
government registry -
healthy urban kitchen -
homebrew installer -
homemadeenergy -
home made energy -
instant article wizard -
jamo rama -
joyful tomato -
lose man boobs -
lower body make over -
maternityacupressure -
maternity acupressure -
maverick money makers -
meet your sweet -
muscle gaining secrets -
muscle gain truth -
natural cancer treatments -

Anonymous said...

niche review templates -
nyhms warcraft guides -
pappa pc -
pc booster -
pc optimizer pro -
pc secret formula -
pda flix -
privacy control -
publicrecordspro -
public records pro -
push button ecover -
reg defense -
reg genie -
registry easy -
registry genius -
registry smart -
registry winner -
registry winner download -
reverse mobile -
richard mackenzie direct -
rocket japanese -
rotator cuff training -
save my marriage today -
secrets book -
silent sales machine -
silver lotto -
spyware cease -
super affiliate handbook -
the 11 forgotten laws -
thebadbreathreport -
the bad breath report -
thedietsolutionprogram -
the diet solution program -
the power pause -

Anonymous said...

tmj help -
tonsil stones remedies -
top secret fat loss secret -
turbulence training -
twitter rockstar -
uncle sams money -
underground hypnosis -
vincedelmontefitness -
vince del monte fitness -
warcraft millionaire -
warcraft wealth -
warp speed fat loss -
webcomp analyst -
wedding speech 4u -
win back love -
your software website -
zox pro -
zygor guides -
500 love making tips -
acid alkaline diet -
acne no more -
advanced defrag -
adware alert -
adware bot -
affiliate elite -
anti spyware -
anti spyware bot -
article bully -
art of approaching -
auto pilot profits -
bbq book -
blogging in action -
body building revealed -
burnthefat -

Anonymous said...

burn the fat -
carb rotation diet -
chopper tattoo -
conversationalhypnosis -
conversational hypnosis -
cure for tinnitus -
debt free in three -
driver checker -
duplicate file cleaner -
earth4energy -
earth 4 energy -
easy member pro -
easy tv soft -
eatstopeat -
eat stop eat -
end your tinnitus -
fap winner -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
final sync -
final uninstaller -
firewall gold -
fitness model program -
fit yummy yummy -
flatten your abs -
forex auto money -
forex auto pilot -
forex confidante -
game tester guide -
governmentregistry -
government registry -
healthy urban kitchen -
higher faster sports -

Anonymous said...

homebrew installer -
homemadeenergy -
home made energy -
i am big brother -
instant profit machine -
i want a teaching job -
joyful tomato -
lose man boobs -
lower body make over -
macro virus -
magic of making up -
make money taking surveys -
malware bot -
maternityacupressure -
maternity acupressure -
meet your sweet -
moles warts removal -
money siphon system -
muscle gaining secrets -
my airfare secrets -
my miracle loans -
my out of control teen -
natural cancer treatments -
ovarian cyst cures -
pc optimizer pro -
piano for all -
prevent sweating -
privacy control -
publicrecordspro -
public records pro -
pvp bible -
quick article pro -
quit smoking today -
reg defense -

Anonymous said...

reg genie -
registry easy -
registry genius -
registry smart -
registry winner -
registry winner download -
reg tool -
relationship headquarters -
reverse mobile -
richard mackenzie direct -
rocket japanese -
rotator cuff training -
satellite tv pc master -
secrets book -
spy no more -
spyware cease -
survey scout -
the bad breath report -
thedietsolutionprogram -
the diet solution program -
the guru assassin -
the power pause -
tmj help -
tonsil stones remedies -
turbulence training -
two minute profits -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
web traffic machines -
wedding speech 4u -
wind plans -
xp repair pro -
your fun business -

Anonymous said...

zygor guides -
500 love making tips -
acid alkaline diet -
acne no more -
advanced defrag -
anti spyware bot -
art of approaching -
banish tinnitus -
beat eczema -
blood pressure normalized -
burnthefat -
burn the fat -
conversationalhypnosis -
conversational hypnosis -
cpa arbitrage -
creative date ideas -
debt free in three -
digital background -
dirty talking guide -
discus fish secrets -
duplicate file cleaner -
dw insider -
earth4energy -
earth 4 energy -
easy tv soft -
easy web video -
eatstopeat -
eat stop eat -
end your tinnitus -
error doctor -
evidence smart -
fap winner -
fat burning furnace -
fat loss 4 idiots -

Anonymous said...

final sync -
final uninstaller -
firewall gold -
fitness model program -
fit over 40 -
fit yummy yummy -
flatten your abs -
forex auto pilot -
gain opinion -
gold secrets -
government records -
governmentregistry -
government registry -
green diy energy -
healthy urban kitchen -
highest pay surveys -
holo think -
homemadeenergy -
home made energy -
i want a teaching job -
joyful tomato -
keyword elite -
learn photoshop videos -
lmt forex formula -
lower body make over -
macro virus -
malware bot -
maternityacupressure -
maternity acupressure -
meet your sweet -
microcap millionaires -
moles warts removal -
money siphon system -
muscle gaining secrets -